It is my humble opinion that unless you work at a cosmetic boutique, make-up should be applied sparingly during the day. The evening is another occassion.
This simple look {which I love using during the summer} is achieved in 4 steps:
For my eyes I use Indianwood by Mac. Underneath my eyebrows I use Benefit's soft highlighter - which helps to open up your eyes more. For my cheeks I use Amour by Nars and on my lips is Snob by Mac. I use no foundation or concealer for this look since I love giving my skin a break. Not to say I don't use it... but for days when I am not in meetings with clients and running simple errands I just don't do it. It keeps my skin healthy and makes up for days when I do apply heavily.
Big tip: Always moisturize.
I hate using cliché phrases such as 'less is more'.... but oftentimes it's true.
XO,